Post by account_disabled on Feb 24, 2024 11:12:58 GMT
Numbers accompany us in everyday life , allowing us to set objectives and making results measurable . Knowing how to read and understand their true meaning helps to improve and strengthen the activities being carried out. Measuring: what does it mean and where to start? “ When you know what you are doing, then you can do whatever you want” – FeldenKrais That's it! Measuring means becoming aware of the progress of the activities being carried out in a given period. But measurement is also closely related to objectives . In fact, when I define a path it is important to monitor the various steps encountered. In the digital world everything is measurable ... but where should we start? The phases of the purchasing process help us in this and also give us an idea on the objectives to pursue: Acquaintance phase with the aim of making yourself known and attracting attention Consideration phase with the goals of generating leads and increasing interest Acquisition phase where the opportunity is created and managed by sellers Loyalty phase with the aim of maintaining the trust of the acquired customer. The importance of KPIs at every stage of the purchasing process For each phase, therefore, it is essential to measure.
This activity is carried out through KPIs (" key performance indicators") . They America Mobile Number List are performance indicators with the purpose of monitoring and measuring actions. Knowledge phase In the getting to know you phase, we said that there are two objectives: to make yourself known and to attract attention. For the first it is important to measure: Reach = how many people we reach in a given period of time Views or impressions = how many people see our content (social or ad) Website visits = how many people visit our company website Attracting attention, however, shifts towards indicators such as the engagement rate (ratio between interactions and views), the CTR (" click through rate" or a qualitative ratio between the clicks I receive compared to the number of views) and the time spent on the website. Consideration phase We will focus on lead generation , in which it is important to answer questions such as: How many leads have I generated through contact forms ? What is the conversion rate of the landing page I created? What is the cost per contact for my Google Ads campaigns? For the increase in interest , however, we will look at the opening and click rate on the emails sent, the actions on the website or the interest that a user has shown us in a phone call or in a meeting .
In this phase we begin to qualify the contact based on the perceptions I have about him. Using the metaphor of the thermometer I will attribute a certain temperature to the contact: is the contact cold? Warm? Heat? Acquisition phase The measurement process becomes simpler as all you need to do is count the number of new customers acquired. So, how many contacts are interested in receiving a proposal? How many requested an offer? Loyalty phase It costs less to keep a customer than to find a new one. For this reason, you need to build customer loyalty by inviting them to buy from us again. We will therefore measure your level of satisfaction, above all, through questionnaires or reviews/testimonials . The moment I go to present him with a new offer, the contact returns to the previous phases of the purchasing process. Useful tools for measuring performance indicators There are many indicators to measure. It is therefore necessary to have tools capable of keeping the activities under control.
This activity is carried out through KPIs (" key performance indicators") . They America Mobile Number List are performance indicators with the purpose of monitoring and measuring actions. Knowledge phase In the getting to know you phase, we said that there are two objectives: to make yourself known and to attract attention. For the first it is important to measure: Reach = how many people we reach in a given period of time Views or impressions = how many people see our content (social or ad) Website visits = how many people visit our company website Attracting attention, however, shifts towards indicators such as the engagement rate (ratio between interactions and views), the CTR (" click through rate" or a qualitative ratio between the clicks I receive compared to the number of views) and the time spent on the website. Consideration phase We will focus on lead generation , in which it is important to answer questions such as: How many leads have I generated through contact forms ? What is the conversion rate of the landing page I created? What is the cost per contact for my Google Ads campaigns? For the increase in interest , however, we will look at the opening and click rate on the emails sent, the actions on the website or the interest that a user has shown us in a phone call or in a meeting .
In this phase we begin to qualify the contact based on the perceptions I have about him. Using the metaphor of the thermometer I will attribute a certain temperature to the contact: is the contact cold? Warm? Heat? Acquisition phase The measurement process becomes simpler as all you need to do is count the number of new customers acquired. So, how many contacts are interested in receiving a proposal? How many requested an offer? Loyalty phase It costs less to keep a customer than to find a new one. For this reason, you need to build customer loyalty by inviting them to buy from us again. We will therefore measure your level of satisfaction, above all, through questionnaires or reviews/testimonials . The moment I go to present him with a new offer, the contact returns to the previous phases of the purchasing process. Useful tools for measuring performance indicators There are many indicators to measure. It is therefore necessary to have tools capable of keeping the activities under control.