Increase traffic to the site and exploit it in targeted

For an obvious cause-and-effect reaction, once the site has started to position itself for more search intent it will also have a greater chance of appearing on Google and therefore will be able to generate an increase in organic traffic . We won't dwell too much on how to measure and evaluate the increase in traffic because everything you need to know can be found in our previous article on the main KPIs to monitor in marketing strategies. The point we would like to briefly focus on is how to exploit this traffic . In fact, beyond the obvious and immediate gratification of seeing the number of users visiting our site grow month after month, from a marketing point of view this behavior translates into an increase in data useful for carrying out subsequent marketing activities .

For example, we can activate remarketing campaigns on Google Ads and Social aimed India Part Time Job Seekers Phone Number List exclusively at users of our site who have viewed some blog articles; or, if we notice that the majority of visitors show interest in certain content or topics, we may even consider remodeling or updating our services. From theory to facts: a successful corporate blog Up to this moment we have stopped at the theoretical level. We have tried to give a definition of a corporate blog and have focused on the main advantages of this activity. But moving from theory to practice , let's take a concrete example of the strategy we adopted for a company blog, with the results that this has generated over time. After creating the site from scratch, providing it with an easy-to-navigate structure and institutional and product pages, we implemented a blog section within the site.



Thanks to the development of an editorial plan from an SEO perspective (i.e. in line with the main user searches), we have therefore guaranteed regular publication of at least 1 piece of content per week, accompanied by SEO-optimized text, images, any videos and files for readers to download. The presence of a precise architecture of internal links favored navigation of the site, facilitating the user's exploration path. The result? In the space of a year and a half the client managed to position itself on Google for over 5000 keywords, of which 600 on the first page and over 200 among the first 3 positions (often in the much coveted "zero position"), increasing its organic traffic in exponentially from one year to the next. An even more remarkable result if we consider that the site had no history and that the competition in the same sector (household cleaning) had already been present online for some time.