Post by account_disabled on Dec 20, 2023 7:15:03 GMT
I just took stock of my more than 220 articles published on LinkedIn . I published the first one on April 16, 2014. It talked about the Marketing Excellence Award and it got... 136 views. I posted the second one the next day, April 17, 2014. Topic: What is the best time to post on social media: 3,720 views. The beginnings of publishing on LinkedIn It took a long time before LinkedIn gave its members the ability to post. The first to be authorized were the “influencers”. All North American. Then, at the end of 2013, LinkedIn declined the service in different countries and offered certain personalities (politicians, business people, researchers, scientists, speakers, etc.) to be “influencers”. They had a badge on their profile, could post and have followers.
Then, LinkedIn offered “VIP” profiles this possibility of publishing. Not stars, not public Email Data figures but very active profiles on the platform. I was one of the first profiles to whom LinkedIn opened the possibility of publishing in France in April 2014. Then LinkedIn deployed it and allowed everyone to do so at the end of 2014. My editorial strategy When I started posting on LinkedIn, I had already published hundreds of articles on my blog. I had also published on Presse Citron, on the Journal du Net, on the Huffington Post and many other sites or blogs. LinkedIn did not replace my bog, it came in addition, to give my content additional visibility. The “heart of the reactor” remains my blog. In an ideal world, I would publish different or differently written articles between LinkedIn and my blog.
In particular to avoid what is called duplicate content. Indeed, Google would not really like to see the same content published in 2 different places. In practice, this is almost impossible to maintain. To be safe, we put a canonical tag on the blog. It is used to explain to Google and Co that for my articles, the “official version” is the one that is on my blog. As they are all on LinkedIn and in addition Frenchweb regularly offers me to relay one or the other, some of my articles therefore find themselves published identically on 3 different media. Google must not be misled and it must be clear that the main media on my site is my blog. I write my articles on Word. I then copy them and format them in my blog's content editor (WordPress). I add images, links, attachments, headings. Here we go. On my blog and on Twitter.
Then, LinkedIn offered “VIP” profiles this possibility of publishing. Not stars, not public Email Data figures but very active profiles on the platform. I was one of the first profiles to whom LinkedIn opened the possibility of publishing in France in April 2014. Then LinkedIn deployed it and allowed everyone to do so at the end of 2014. My editorial strategy When I started posting on LinkedIn, I had already published hundreds of articles on my blog. I had also published on Presse Citron, on the Journal du Net, on the Huffington Post and many other sites or blogs. LinkedIn did not replace my bog, it came in addition, to give my content additional visibility. The “heart of the reactor” remains my blog. In an ideal world, I would publish different or differently written articles between LinkedIn and my blog.
In particular to avoid what is called duplicate content. Indeed, Google would not really like to see the same content published in 2 different places. In practice, this is almost impossible to maintain. To be safe, we put a canonical tag on the blog. It is used to explain to Google and Co that for my articles, the “official version” is the one that is on my blog. As they are all on LinkedIn and in addition Frenchweb regularly offers me to relay one or the other, some of my articles therefore find themselves published identically on 3 different media. Google must not be misled and it must be clear that the main media on my site is my blog. I write my articles on Word. I then copy them and format them in my blog's content editor (WordPress). I add images, links, attachments, headings. Here we go. On my blog and on Twitter.