Post by account_disabled on Dec 30, 2023 10:56:34 GMT
Ogilvy Barcelona has won the competition to be the creative agency to launch and manage the Volkswagen Commercial Vehicles Customer Engagement Program for the next three years. Volkswagen Commercial Vehicles is a division of Volkswagen Group Spain Distribution. Attributes such as innovation, versatility and reliability are part of the DNA of the brand, which has its own structure and operates under the umbrella of the Volkswagen Group. Focusing on its products, it has one of the most complete ranges of commercial vehicles on the market . Its models are oriented towards work, leisure and family . An example is the Commerce Range - which includes the Crafter or the Caddy - and the Life Range, with the Multivan and the Gran California , inspired by the mythical and iconic T1.
After almost 6 years creating such renowned campaigns as 'I will resist', produced during confinement to encourage adventurous spirits, and 'Los Irresistibles', to achieve conversion once the state of alarm Phone Number List ended, Ogilvy Barcelona has once again won the account creative of the brand, as well as the launch and management of its Customer Engagement Program . The vice president of Ogilvy Spain and CEO of Ogilvy Barcelona, Jordi Urbea , stated that “after almost six years of building a change in the positioning of the brand and its communication strategy, the great prize is to be able to continue working together for another three years.
Urbea added that strengthening the Volkswagen Commercial Vehicles account “allows us to consolidate the future of Ogilvy Barcelona as a center of excellence in the EMEA region in Data and Customer Engagement .” In addition to its functions as a creative agency, which includes addressing all the communication needs of Volkswagen Commercial Vehicles, Ogilvy Barcelona will launch the Volkswagen Commercial Vehicles Customer Engagement Program , a loyalty and engagement plan that has been worked on in recent years. to intensify the relationship between the brand and users. On the part of Volkswagen Commercial Vehicles, the leadership of these projects will correspond to Àlex García Llobet, Marketing Director, and Sara Manzanedo, Brand Content and Customer Experience Manager.
After almost 6 years creating such renowned campaigns as 'I will resist', produced during confinement to encourage adventurous spirits, and 'Los Irresistibles', to achieve conversion once the state of alarm Phone Number List ended, Ogilvy Barcelona has once again won the account creative of the brand, as well as the launch and management of its Customer Engagement Program . The vice president of Ogilvy Spain and CEO of Ogilvy Barcelona, Jordi Urbea , stated that “after almost six years of building a change in the positioning of the brand and its communication strategy, the great prize is to be able to continue working together for another three years.
Urbea added that strengthening the Volkswagen Commercial Vehicles account “allows us to consolidate the future of Ogilvy Barcelona as a center of excellence in the EMEA region in Data and Customer Engagement .” In addition to its functions as a creative agency, which includes addressing all the communication needs of Volkswagen Commercial Vehicles, Ogilvy Barcelona will launch the Volkswagen Commercial Vehicles Customer Engagement Program , a loyalty and engagement plan that has been worked on in recent years. to intensify the relationship between the brand and users. On the part of Volkswagen Commercial Vehicles, the leadership of these projects will correspond to Àlex García Llobet, Marketing Director, and Sara Manzanedo, Brand Content and Customer Experience Manager.